Useful Tips

How to add advertising to the site and install it correctly?

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In the site control panel, select the "Bulletin board" module from the list:

On the page that opens, click on the "Add" button:

The page for entering information about the advertisement that you are going to add to the catalog will open:

The window contains several fields that can be conditionally divided according to purpose: "Basic", "Details", "Additional fields", "Options", "Other", "SEO-settings", "Filters".

  • Category. Depending on the selected set of predefined categories, the category for the material is indicated. The category is a required field. Material can belong to several categories at the same time. This feature is activated in the module settings with the option “Material entry into several categories at once”.
  • Subject of the announcement. By default, it is the text of the link to the ad to be added and is placed in the $ TITLE $ variable.
  • Announcement text. More information about the ad. It is displayed in the list of announcements on the main page of the module, as well as in sections and categories.

When the additional fields “Full text of the material”, “Images”, “Screenshot”, “File-archive” are included in the module settings, they will appear on this page. There you can connect additional fields for entering information about the added material.

When adding a field "Post to" in the settings you will need to specify what to do with the material, the placement date of which has come to an end.

You can select the date of addition after enabling the option “Select the date of adding material” in the module settings:

Details

  • Author material that can be any registered user. If you leave the field empty, then the author will be the user with> The page contains additional fields activated in the settings. You can change the names of additional fields using the Replace Labels tool.
  • Option "Raise an ad" Allows you to move the ad to the top of the list on the main page of categories and sections. Available terms for raising an ad: day, week, month. When editing an ad, it may turn out that it has already been raised earlier. In this case, the option “Update the term for raising an advertisement” will extend the term for raising an advertisement.
  • Commenting out. Enables / disables the ability to post comments on ads. Material is not available for viewing (pre-moderation). Enables / disables the ability to view material by users. When this option is enabled, the material is inactive (hidden) after adding.
  • Shorten all links using u.to or Proxy all external links in the material. Options are available depending on the selected site settings in the "Settings" / "System" section.
  • The material is always on top. Allows you to display the ad first in the list, regardless of the date it was added. Use this option when you want the ad to be viewed by as many visitors as possible.

Information about the author of the announcement is indicated here:

  • The contact person or the name of the author of the material ($ AUTHOR_NAME $).
  • Email It can be displayed using the JavaScript code $ AUTHOR_EMAIL_JS $, which makes it difficult to get email addresses in the lists of spammers.
  • Web site. The site of the author of the announcement ($ AUTHOR_SITE $).
  • Phone. Contact phone number of the author of the ad, by which he can be contacted ($ AUTHOR_PHONE $).

Fields for entering filtering values ​​appear after creating filters. The page indicates the filter values ​​by which the ad will be displayed.

The module has one predefined filter: “Ad type” with the values ​​“Information”, “Demand”, “Offer”. Using the instructions, you can learn how to create your own filters and edit existing ones.

SEO settings

After paying for the “Optimal”, “Shop” or “Maximum” service package, SEO-settings become available:

  • URL of the material. Latin lowercase (a-z). In the URL, the use of words that are present in the folder names of the "Tools" / "File Manager" section is not recommended.
  • Title Used for code $ SEO_TITLE $. Recommended length is 60 characters.
  • Meta Description. Used for code $ SEO_DESCRIPTION $. Recommended length is 160 characters.
  • Meta Keywords (separated by commas and spaces). Used for the code $ SEO_KEYWORDS $.

The variables $ SEO_TITLE $, $ SEO_DESCRIPTION $, $ SEO_KEYWORDS $ must be placed inside the bulletin board template tag.

When ready, click on the “Add” button and the entry will appear in the list:

When several categories are selected, they are indicated with a comma:

Adding ads through the toolbar

The toolbar contains a section that allows you to quickly move on to adding materials to the site. Click on the “+” icon and select the module in which you want to add material:

The page for adding an ad will open:

Fill in the information about the material and click on the “Add” button. A new ad will be added to the site.

To change the order and composition of the fields when adding an ad, go to the settings of the “Bulletin board” module and in the “Materials” section achieve the desired result:

Why do webmasters put ads on the site?

I will answer this question simply, so that it is clear to everyone. Let's imagine that you are a beginner in the blogosphere, you have a young website and you decided to create your own information product, created it, but for some reason no one is buying it.

What to do in such situations? The solution is obvious. Contact a more popular webmaster who has a lot of traffic and thanks to which part of the audience from the trust site will get to your blog. And, probably, someone from this audience will make the purchase of your course, book or anything else.

Why will a reputable blogger place ads on your site about your product? Because you will pay him the money. Such transactions on the Internet are concluded every day and you can do so too.

In general, I see! Webmasters advertise on their blog because they want to profit from it. I gave just one example above, which implies cooperation directly. So, there are many types of advertising that can be placed on your site.

We will talk more about this later.

What types of advertising are there?

As already mentioned, advertisements are very different:

contextual advertising
References
Banners
Paid Articles
Popup windows
Advertising line nolix

Now we will analyze each of them in detail. And only then I will explain how to install them. Let's get started!

Description of contextual advertising?

This is one of the types of advertising, the content of which is determined from the interests of the user. Why does contextual advertising have an advantage when compared with all other types? Non-intrusiveness to a potential client.

She can be seen well, but at the same time she is so harmoniously tuned that she does not hit the eyes and does not interfere with reading an article on the site or watching a video. In general, it does not complicate any ongoing operations.

Popular services where you can take blocks for placement on your website are Google Adsense and Yandex Direct. How many times they click on the block, so much money. But Yandex.Direct does not allow advertising on young and undeveloped blogs. The minimum attendance throughout the month is 500 people a day, before it was 300. But Google Adsense is ready to cooperate with any sites and blogs.

Having attendance of 200-300 people a day, you can earn some money here. Approximately 1000-2000 rubles a month, of course, this is not much, but with such attendance there are few who make money at all. But it’s better to first increase attendance to 1000, and only then to put ads so that the money really goes and the income is substantial.

References

Advertising in the form of anchor links in the sidebar can often be seen on popular resources. The traffic from this is different, depending on the attendance of the blog or site.

It also does not rush, as it completely merges with the site’s interface, but at the same time you won’t get a huge number of transitions from it. Although, I repeat, it all depends on the blog itself, what kind of audience it has, what it is looking for, etc. If you will give similar advertising on your blog, site, it will be very convenient.

Banners

With this type of advertising, you can earn a lot of money, especially if several thousand unique visitors come to your blog every day.

The banner itself is a kind of graphic image or flash code that shows some kind of advertisement on the pages of your site, clicking on which you go to the advertiser's blog. He in turn pays you money. This is the most effective way to make money on your own site by advertising.

One of the most common payment methods for placing banners is through clicks. The more they clicked on the banner, the higher the income, and income may also depend on impressions. A popular system on the Internet that works in this direction is Adscape . But now is not about her.

Let's dwell on a young exchange called Rotaban.

You may be embarrassed by the word young, but do not be afraid of it, because it is promising. The advantage of Rotaban is that you get money not only for the quantity, but also because you just placed a banner on your website.

If you count on clicks, then a visitor needs a high one. Is she like that with you? Then check out the rates:

1 rub in 25 clicks.
100 rubles for 2500 clicks.
400 rubles for 10,000 clicks.
500 rubles for 12,500 clicks.
1000 rubles for 25,000 clicks.

IMPORTANT! Rotaban charges a commission for services, but the percentage is not large, so you should not be afraid for your money. If you want a banner to be placed on your site, then the commission from the funds received will be 15%, which is quite adequate when compared with other exchanges.

I want to note that the Rotaban interface is very convenient. Working on it, you can set the cost of displaying a banner on your site.

The narrower the topic of your blog, the better. Better in the sense that you can raise the price.

If you don’t know how much to set, then you can register here and check out the approximate prices.

By the way, I almost forgot. Providing the services of placing a banner on its website on the Rotaban exchange, the minimum period is a month, which is very convenient. You can also work with advertisers directly, that is, without interest. This is profitable and very convenient, but finding an advertiser is not always easy.

Paid articles.

Another type of advertising, which is not very popular, but is still used in some circles. In such cases, partners work directly.

Why is it profitable to post paid articles on my blog?

1. They are well paid for, about several thousand rubles, depending on who writes the article, the one who asks to place a link in the article to his blog or you, the author of the blog. If your blog is popular, then making money on posting paid articles is very convenient.

2. As a rule, this kind of article allows you to put quality content on the blog, which will never hurt, because the number of pages in the index will increase and, accordingly, the attendance of the blog will increase.

1. The information provided in the article most often does not carry the benefit of your audience. If you often post paid articles on your blog, then perhaps your attendance will drop, as this scares readers away, especially if they come here to get information on a new topic.

2. A large number of non-volume articles on your blog can lead to a decrease in search results for some key queries, which will also affect traffic.

All in your hands. You can try to earn extra money this way, but don't get carried away.

Popup windows.

Just want to tell you dear bloggers! DO NOT PUT SIMILAR ADVERTISEMENT ON YOUR BLOG, as pop-ups can annoy your readers. If you have increased attendance and put your soul into it, then you don’t need to look for an extra penny on pop-ups, even despite a good profit from them.

Why don't readers like pop-ups? Probably because it is too intrusive and prevents you from normally walking around your site and reading useful material. Think for yourself, is it convenient to read an article when some window with a course crawls out on the whole screen or with something else, I think not.

And if this advertisement, this advertisement is not just a pop-up window that can be removed, it also has a fake cross on exit, then write it is lost, attendance will drop instantly.

Advertising line nolix.

This is a long-known form of blog advertising. Many people use it, so you can choose the nolix line as a profit. You set the cost, for example, $ 1. You will receive this money for 1000 impressions on your blog. The advertiser, ordering this service, notes how many thousand times to show his advertisement.

If nobody takes ads from you, then you can take them from a common base, payment will be done for clicks.

You can also use nolix as a promotion of your own information products or even put your affiliate link there. You decide. In any case, it is very convenient. Forward.

I think that with a description of the types of advertising on the site we will end. Now we’ll go directly to what will be sorted out how to install this or that advertisement on your blog.

How to add ads to the site?

Now I will tell you in detail how to add some types of advertising to your website / blog. But first, we'll talk about a section on your blog called ADVERTISING. Well, let's get started!

Your blog is popular or will be soon, then the information is useful.

You must create a new “ADVERTISING” section on your website / blog and write in it that you can place your banner, advertisement, etc. on your blog for money. Indicate why you, and not someone else, show your attendance, indicators TIC, PR, AlexaRank, TRUST, etc.

Make it clear to potential customers that you are truly reputable and that by posting ads on your blog you can hope for good traffic. If you are interested in beginning bloggers or even already advanced ones, you can count on more income.

Do you understand why you should create a new partition? Then I will not pull the cat by the tail, but immediately tell you how to add advertising to the site.

How to add contextual advertising code to a site?

We will analyze the addition of ads from Google Adsense to the blog, as Yandex.Direct is not available to everyone. Why exactly, I wrote above. In short, start adding codes.

1. Register in the Google Adsense service. We indicate the mail, password, go to email and confirm. We will also need to register your data. Be sure to be reliable. Wait for the letter in the mail and log in to your Google Adsense account. Now we need a code that we insert on our website.

To do this, find the tab My ads (my ads) and click New adunit (new ad unit). Then we set up a new ad unit. And after we press Save and get code (it means to save and get the code). The resulting code is inserted in the right place on the site.

Where to insert the Adsens ad code on the site?

I advise you to place it in the sidebar, in the header of the blog or in the article.

A cap

Banner 970 * 90 can be placed on the “hat” - for this, go to Console =Appearance = Editor = header.php. We find the tag and place the following lines below:

Go to the style.css file. It is in the same place as header.php. Paste this at the end of the file:

Sidebar.

Banner 160 * 600 or 300 * 600 can be placed in the sidebar. Console =Appearance = Widgets. TEXT move to the right side and insert the code.

Advertising after the headline H1.

We paste the code into the single.php file.

Do everything as shown in the screenshot.

Now save and see what happened. Yes, and do not forget to backup before you wander around the editor of your blog.

We figured out contextual advertising, now we will learn how to sell banners and links, as well as how to set the nolix line on your blog.

Sale of banners and links from the blog.

In this direction, I advise you to work directly, so all information about what types of banners you place on your blog / website should be placed in the ADVERTISING section. If you want to work through the exchange, so to speak officially, then you can earn on banners in Rotaban.

Now we will discuss how to work directly, as Rotaban has already been mentioned in the article about making money on banners.

In order to sell a banner space on your blog you need the following:

1. We mark the places of advertising spots for banners. Do not worry, there is nothing complicated! You can see examples on other blogs.

2. We draw up a banner placement scheme, which must be placed in the ADVERTISING section. About it was said earlier. Take a screenshot of your blog and in the editor, whether it be Paint or Photoshop, we draw banners in the right places. This is done for convenience, thereby making it easy for you to bring your potential partners up to date.

3. In the advertising section, also be sure to make a table where you can see what sizes the banners have, their cost and whether they are currently free. You can also write that such and such a banner will be released then you understand.

As well as in the case of the nolix line, here you can place an affiliate link, which is very convenient!

4. IMPORTANT! Write a blog post about the fact that you have a new type of advertising. Offer reader banner placement and price. FIRST CUSTOMERS DISCOUNT.

Если клиентов нет очень долго начните привлекать их, либо пишите блоггерам, вебмастерам, что на вашем блоге можно разместить баннер, дешево и главное отметьте ПЛЮСЫ. То есть почему следует выбирать именно вас!

Продажа ссылок в сайдбаре.

Об этом тоже следует упомянуть в разделе «РЕКЛАМА», установить стоимость не большую и привлекать клиентов. Все также как и с баннерами.

Register on the Nolix website, open an account and click "My Sites" = "Add Site".

Fill in the fields, write down the blog address, site name, subject and cost per 1000 impressions. Click "Add Site." Here are two codes that you need to insert into your site.

The first code is installed after the opening tag in the header.php file, it is located in the admin panel of the blog EXTERNAL VIEW = EDITOR CAM FILE.

The second code is a bit more complicated. It contains an id number and is responsible for statistics, that is, it tracks, monitors transitions. You set it before the closing tag

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